Digital Marketing Made Simple A Step-by-Step Guide

What is Digital Marketing?

Digital Marketing encompasses all marketing efforts that use in an electronic device or the internet businesses leverage digital channels such as search engines social media email and other websites to connect with current and prospective customers.

How does a business define Digital Marketing?

Digital Marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spent much of their time online from the website itself to a business's online branding assets digital advertising email marketing online brochures and beyond there is a spectrum of tactics that fall under the umbrella of digital marketing the best digital marketers have a clear picture of how each digital marketing campaign support their overarching goals and depending on the goals of their marketing strategy marketers can support the larger campaign through the free and paid channels at their disposal a Content marketer for example can create a series of blog posts that serve to generate leads from a new ebook the business's recently created the company's social media marketer might then help promote this blog post through paid and organic posts on the business social media accounts perhaps the email marketer creates an an email campaign to send those those who who download the ebook more informations on the company.

Digital Marketing Examples:

Digital Marketing examples are search engine optimization content marketing social media marketing pay-per-click affiliate marketing and native advertising marketing ultimate ation email marketing all my PR inbound marketing first search engine optimization this is the process of optimizing your website to rank higher in search engine results pages thereby increasing the amount of organic or free traffic your website receives the channels that benefit from CEO include websites blogs and infographics there are a number of ways to approach CEO in order to generate qualified traffic to your websites these include on-page SEO this type of CEO focus now all the content that exists on the page when looking at the website by researching keywords for their search volume and intent or meaning you can answer questions for readers and rank higher on the search engine result pages.

Off Page SEO:

This type of CEO focuses on all of the activity that takes place off the page while looking to optimize your website what activity not on my own website could affect my ranking you might ask the answer is inbound links also known as backlinks the number of publishers that link to you and relative authority of those publishers affect how highly you rank for for the keywords you care about by networking with other publishers writing a guest posts on these websites and linking back to your website and generating external attention you can earn the back back links you need to move your website up on all the right as ERPs.

Technical SEO:

This type of CEO focuses on the back end of your website and how your pages are coded structured data and CSS file optimization are all forms of technical SEO that can increase your website loading speed and an important ranking factor in the I eyes of search engine like Google.

Contect Martketing:

And this term did no creation and promotion of content assets for the purpose of generating brand awareness traffic growth lead generation and customers the channels that can play a part in your content marketing strategy include blog posts writing and publishing articles on a company blogger helps you demonstrate your industry expertise and generates organic search traffic for your businesses ultimately gives you more opportunities to convert websites visitors into leads for your sales team then we have ebooks and the white papers ebooks white papers and similar long-form content helps further educate website visitors it also allows you to exchange content for readers content information generating leads for your company and moving people through the buyers journey.

Social Media Marketing:

This practice promotes your brand and your content on social media channels to increase brand awareness drive traffic and generate elites for your businesses the channels you can use in social media marketing include Facebook Twitter Linkedin Instagram snapchat Pinterest pay-per-click pay-per-click Lee is a method of driving traffic to your website by paying a publisher every time your ad is clicked one of the most common types of pay-per-click is Google Ads which allows you to be four top slots on Google search results pages at a price per click of the link here plays other channels where you can use pay per click include paid ads on a Facebook here users can be to customize a video image post or slideshow which Facebook will publish to their news feeds of people who match your business's audience Twitter ads campaigns here users can pay to place a series of posts or profile badges to the news feeds of specific audience all dedicated to accomplish a specific goal for your businesses this goal can be website traffic more Twitter followers twit engagement or even app and downloads sponsored their messages on LinkedIn users can be to send messages directly to specific Linden users based on their industry background.

Affiliate Marketing:

I feel ei8 marketing is a type of performance based advertising where you receive Commission for promo promoting someone else's products or services on your website affiliate marketing channels include hosting video ads through the YouTube Partner Program posting affiliate links from your social media accounts

Email Marketing:

Email is often used to promote content discounts and events as well as to direct people toward the businesses website the types of emails you might send in an email marketing campaign include a blog subscription newsletters follow up emails to website visitors who downloaded something and the customer welcome welcome emails.

What is does a Digital Marketer do?

Digital Marketers are in charge of driving brand awareness and lead generation to all the digital channels both free and paid that are at the company's disposal these channels include social media the company's own website search engine rankings email display advertising and the company's blog the digital marketer usually focuses on a different key performance indicator known as KPI for each channel so they can properly measure a company's performance across each one a digital marketer who is in charge of CEO for example measures their websites organic traffic of death traffic coming from a website visitors who found a page of the business's website via Google search.

SEO Manager Main KPIs: Organic traffic

In short co managers get the businesses to rank on Google using a variety of approaches to search engine optimization this person might work directly with content creators to ensure the content they produce performs well on Google.

Content Marketing Specialist:

Content Marketing specialists are the content creators they they frequently keep track of the companies blogging calendar and come up with the content strategy that includes video as well these professionals often work with people in other departments to assure that products and campaigns the businesses lounges are supported with promotional content on each digital channel.

Social Media Managers:

Social media managers establish scheduled for the company's written and visual content this employee might also work with the content marketing specialist to develop a strategy for which content to post on which social network.

Marketing Automation Coordinator:

Coordinator helps choose and manage the software that allows the whole marketing team to understand their customers behavior and measure the growth of their businesses because many of the marketing operations it's important for there to be someone who can group these digital activities into individual campaigns and track each campaigns performance.

Website - Traffic:

We digital marketing you can see the exact number of people who have viewed your website's homepage in real time by using digital and latest software available in marketing platforms like UPS but you can also see how many pages they visited what devices they were using and where they came from amongst other digital analytics data the intelligence helps you to prioritize which marketing channels to spend more or less time on based on the number of people those channels are driving to your website for example if only 10% of your traffic is coming from organic search you know that you probably need to spend some time on CEO to increase that percentage with digital marketing you can identify trends and the patterns in people's behavior before they reach the final stage in the buyer journey meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel.